Where Fazeshift stands today
None of the 10 target keywords rank in Google's top 100
Named in 17 of 417 AI answers; HighRadius: 60.67%
Search competitors' median: 75
+24.6% YoY; 72% comes from one glossary page (Ahrefs estimate)
Video holds the AI Overview's top slot on 3 of 5 head keywords
Messaging needs work
| Criterion | Verdict | Evidence |
|---|---|---|
| Leads with why, not what | FAIL | H1 "Your AI Agents for Accounts Receivable" names the category; outcome stats sit below the hero. |
| Differentiated language | FAIL | "AI agents for AR" and "AR automation" are the category's standard terms; "no rip-and-replace" is the only differentiator and sits in the subhead. |
| Customer as the hero | FAIL | The first block after the hero is the team's credentials (Amazon, Stanford, Harvard), then investor and press logos. |
| Segment navigation | FAIL | Main nav has no industry or role segmentation; the one industry page (HVAC & Mechanical) is linked only from the footer. |
| YouTube presence | FAIL | No YouTube link on the site; social links are X and LinkedIn only. |
Fazeshift ranks for 0/10 in the top 100
| Keyword | Volume | KD | AI Overview | Fazeshift Rank |
|---|---|---|---|---|
| accounts receivable software | 1,600 | 16 | Yes | Not in top 100 |
| accounts receivable automation | 1,000 | 12 | Yes | Not in top 100 |
| ar automation | 900 | 14 | Yes | Not in top 100 |
| accounts receivable management software | 700 | 10 | Yes | Not in top 100 |
| ar automation software | 500 | 22 | Yes | Not in top 100 |
| cash application software | 250 | 0 | Yes | Not in top 100 |
| collections software | 250 | 0 | Yes | Not in top 100 |
| automated cash application | 200 | 1 | Yes | Not in top 100 |
| collections automation software | 100 | 9 | No | Not in top 100 |
| ai accounts receivable | 100 | — | No | Not in top 100 |
US monthly search volume, Ahrefs.
Who owns these searches
Modeled from keyword volume × position-based click-through across the 5 highest-volume keywords (84% of total volume).
| # | Domain | Est. share of clicks |
|---|---|---|
| 1 | highradius.com | 23.5% |
| 2 | sage.com | 16.5% |
| 3 | bill.com | 10.4% |
| 4 | financialprofessionals.org | 9.1% |
| 5 | versapay.com | 8.6% |
| 6 | trevipay.com | 7.7% |
| 7 | g2.com | 5.4% |
| 8 | billtrust.com | 4.5% |
| 9 | plooto.com | 2.3% |
| 10 | netsuite.com | 1.7% |
| — | fazeshift.comYOU | 0% |
Traffic hinges on one glossary page
Ahrefs estimate · US organic traffic · Oct 2025 – Oct 2026 (Oct 2026 as of Oct 13)
Traffic fell 76% from May to September; the October rebound comes almost entirely from one glossary page ranking #2 for 'payee meaning', a term with no buying intent.
| Page | Page type | Previous | Current | Change | % change |
|---|---|---|---|---|---|
| /post/understanding-payee-vs-payer-key-differences-in-financial-transactions | Blog (glossary) | 173 | 409 | +236 | +136% |
| /post/average-collection-period---formula-benchmarks-and-improvement-strategies | Blog (glossary) | 0 | 43 | +43 | new |
| /post/credit-management-for-accounts-receivable | Blog | 0 | 23 | +23 | new |
| /post/best-automated-accounts-receivable-software | Blog (commercial) | 0 | 21 | +21 | new |
| /post | Blog index | 0 | 13 | +13 | new |
Rows are Ahrefs page-level estimates; the 'All other pages' residual mainly reflects the gap between Ahrefs' page-level and site-level figures.
Domain Rating vs. organic traffic
Hover any point for absolute DR & organic traffic in both years plus year-over-year change.
| Domain | DR Oct 2025 | DR Oct 2026 | DR Δ | Traffic Oct 2025 | Traffic Oct 2026 | Traffic Δ% |
|---|---|---|---|---|---|---|
| fazeshift.comYOU | 20 | 37 | +17 | 362 | 451 | +24.6% |
| highradius.com | 72 | 75 | +3 | 128,122 | 82,110 | −35.9% |
| bill.com | 80 | 81 | +1 | 248,856 | 203,413 | −18.3% |
| billtrust.com | 76 | 76 | 0 | 14,466 | 16,590 | +14.7% |
| versapay.com | 70 | 72 | +2 | 32,814 | 12,830 | −60.9% |
| paystand.com | 63 | 70 | +7 | 16,577 | 13,788 | −16.8% |
| upflow.io | 70 | 71 | +1 | 22,292 | 11,032 | −50.5% |
| tesorio.com | 51 | 52 | +1 | 1,289 | 1,188 | −7.8% |
| invoiced.com | 71 | 73 | +2 | 23,519 | 5,024 | −78.6% |
| finfloh.com | 9 | 14 | +5 | 182 | 644 | +253.8% |
Fazeshift gained more Domain Rating than any competitor (+17), but that authority hasn't turned into rankings on buying-intent keywords.
Ahrefs, US.
Technical site health: 99 / 100
1 of 116 pages have errors.
| Category | Pages affected | Share of errors |
|---|---|---|
| Links: canonical URL has no incoming internal links | 1 | 100% |
Technical health is not the constraint.
You appear in 17 of 417 AI conversations
| Brand | Visibility | Avg Position |
|---|---|---|
| Versapay | 61.39% | 3.3 |
| HighRadius | 60.67% | 2.7 |
| Billtrust | 51.08% | 3.3 |
| Upflow | 35.25% | 3.2 |
| Tesorio | 28.54% | 4.1 |
| BILL | 26.62% | 4.1 |
| Invoiced | 13.91% | 4.6 |
| FazeshiftYOU | 4.08% | 3.3 |
| Paystand | 2.16% | 4.8 |
| FinFloh | 0% | — |
| Prompt | Fazeshift visibility |
|---|---|
| What are the best AI agents for accounts receivable? | 50% |
| What are the best accounts receivable automation software platforms? | 6.67% |
| I am an accounts receivable manager at a mid-market B2B company that processes hundreds of customer payments a week. What are the best cash application automation tools for companies like mine? | 0% |
| I am a credit and collections manager at a mid-market B2B company. What are the best collections automation tools for companies like mine? | 0% |
| I am a VP of Finance at a B2B SaaS company with usage-based contracts. What are the best tools to automate invoicing and billing from sales contracts for companies like mine? | 0% |
All 17 mentions come from the two category-level prompts; Fazeshift is absent from all 12 prompts that name a buyer role, segment, product or ERP.
Which domains influence AI
| Domain | Type | What gets retrieved |
|---|---|---|
| highradius.com | Competitor | Vendor-written "best X" listicles, "[competitor] alternatives" pages, product pages |
| billtrust.com | Competitor | "5 Best Accounts Receivable Software" listicle, product pages |
| upflow.io | Competitor | Product pages, "best cash application software" listicle |
All three are competitors ranking themselves in their own listicles; the realistic near-term opening is Fazeshift's own comparison and 'best X' content, since engines already retrieve fazeshift.com in 23 answers.
Video is answering these questions
YouTube on Google page one
| Keyword | YouTube in top 10 | Position | Slot type |
|---|---|---|---|
| accounts receivable software | Yes | 1 | AI Overview video |
| accounts receivable automation | No | — | — |
| ar automation | Yes | 1 | AI Overview video |
| accounts receivable management software | Yes | 1 | AI Overview video |
| ar automation software | No | — | — |
| Video | Channel | Ownership | Format | Keyword | Position |
|---|---|---|---|---|---|
| 5 Best Accounts Payable & Receivable Software (Full Demo & Comparison) | Business Solution | Third party: independent creator | Comparison | accounts receivable software; accounts receivable management software | 1 |
| Accounts Receivable Automation Explained | NetSuite | Third party: ERP vendor | Explainer | accounts receivable software; ar automation | 1 |
| How to automate accounts receivable & get paid faster - BILL | BILL | Competitor | Explainer | accounts receivable software | 1 |
| Accounts Receivable Automation for NetSuite - Kolleno Review | Kolleno | Third party: AR software vendor | Review | accounts receivable software; ar automation | 1 |
| NetSuite Accounts Receivable Software: Reports & Dashboards | NetSuite | Third party: ERP vendor | Explainer | accounts receivable management software | 1 |
YouTube in AI answers
YouTube ranks 13th among the domains AI engines retrieve for these prompts (41 of 417 answers, 9.8%), outside the top 10.
Fazeshift's own channel
- Channel
- No channel.
- Subscribers
- —
- Videos
- —
- Last upload
- —
- Appears above
- No
The @fazeshift handle belongs to an unrelated account.
The two diverge: video wins a top slot in Google's AI Overviews but barely registers in chat answers, so YouTube is a Google play for Fazeshift.
Reddit's grip on the category
Reddit on Google page one
| Thread | Keyword | Position | Traffic |
|---|---|---|---|
"Which accounts receivable automation software…" | accounts receivable automation | 5 (perspectives block) | No estimate |
Reddit in AI answers
| Thread | Prompt it surfaces for | Engine |
|---|---|---|
"What's the best HVAC CRM software? I compared 4 options (2026)" | Controller at a multi-branch HVAC contractor | Google AI Overviews |
"Any accounts receivable automation tools you guys feel safe trying yet?" | HVAC controller; QuickBooks accounting manager | Google AI Overviews |
"9 Best Billing Software Platforms in 2026" | Fractional CFO for VC-backed SaaS companies | Gemini; Google AI Overviews |
No thread appears in both blocks; Fazeshift's own subreddit (r/fazeshift) was retrieved once, for the AI-agents prompt.
Conversion needs improvement
| Criterion | Verdict | Evidence |
|---|---|---|
| Lead capture | PASS | Book-a-demo CTA in header and hero; newsletter signup. |
| Middle-of-funnel offer | PASS | ROI calculator in the nav. The homepage banner still promotes a live session dated Oct 2. |
| Blog CTAs | FAIL | The sidebar "Get started" button links to "#"; the only other CTA asks for a demo; the post titled "…Templates…" offers no template. |
| Segment navigation | FAIL | 0 segments in the main nav; the HVAC page is footer-only. |
| Solutions breadth | PASS | 8 solutions in the nav. |
Ready to fix it?
Let's turn search and AI visibility into a pipeline engine for Fazeshift.
Book your free strategy session